The Medium Effect - Why Publishing on Medium.com is a Game-Changer

Host: Welcome to The Medium Effect, the podcast where we explore the tools, platforms, and strategies that can help writers and creators level up their online presence. I'm your host, Adrian Lawrence, and today we’re diving into the benefits of publishing on Medium.com — the platform that’s revolutionized digital publishing for writers, bloggers, and thought leaders alike.

Whether you're a seasoned author or someone looking to share your insights for the first time, this episode is for you. So, grab a coffee, take a seat, and let's talk about why Medium.com is a game-changer for your writing career!

Host: Let’s start with the basics — accessibility. One of the biggest advantages of Medium.com is that it’s open to everyone. You don’t need to be a professional writer with a publishing deal to get your voice out there. Whether you're writing your first article or your hundredth, Medium welcomes writers from all backgrounds and skill levels.

Why is this important? Well, unlike traditional publishing platforms, where gatekeeping can be a barrier, Medium is a democratized space. If you have something valuable to say, there's a space for it.

Medium makes publishing so simple: you create an account, write your piece, and publish — no design or web development skills necessary. Plus, its minimalist interface is intuitive and distraction-free, which is a huge benefit for those of us who want to focus on our words without getting bogged down in the technical side of things.

Host: Now, let’s talk about what makes Medium truly unique — the built-in audience. One of the biggest challenges for writers is finding readers. You can have the best content in the world, but if no one sees it, it’s like shouting into the void.

Medium solves this problem by giving writers access to a community of over 100 million active readers. The platform's algorithm helps you get discovered, recommending your content to readers based on their interests. This is different from starting your own blog, where building traffic often feels like climbing a mountain.

Here’s the kicker: Medium’s audience isn’t just passive readers — they’re engaged. People come to Medium specifically to read and discover new ideas. That means your chances of getting meaningful feedback, having your content shared, and even going viral are significantly higher.

And if your article resonates, it can get picked up by one of Medium’s partner publications, which can drastically increase your visibility. Publications like The Startup, Better Marketing, and Personal Growth are highly respected and have massive readerships.

Host: Let’s shift gears and talk about something everyone loves: making money. If you're a writer who wants to turn your passion into a revenue stream, Medium offers a compelling path.

Through the Medium Partner Program, writers can get paid based on how much engagement their stories receive. The more time readers spend on your articles, the more money you make. It’s not just about clicks or page views, but actual reader engagement — which means you're incentivized to create high-quality content that resonates with your audience.

Writers have reported making anywhere from a few dollars to thousands per month through Medium. Of course, it's not a get-rich-quick scheme, but it does provide a legitimate way to monetize your writing without having to rely on ads or affiliate marketing.

Make sure to visit ⁠our Medium.com pages⁠

Topics include ⁠Outsourcing your CFO⁠.